In KuriU, I faced a crucial challenge: the low return rate of users after their first visit. To improve re-engagement, I designed a system of personalized notifications, both in-app and push, focusing on sound design and mode of delivery. My intervention included defining notification logic, integration with app flows, and alignment with the brand's communicative tone.

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Key contributions

• Design of a customized notification system to increase user return.
• User behavioral analysis to identify critical points of retention.
• Alignment of notification strategies with brand identity and tone.
• Integration of notifications with app flows for a consistent user experience.

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