Più Athena asked me to create an experience that could introduce them to the world of event planning, opening a new business unit. Following industry research and analysis of target audience needs, I designed a modular ecosystem for events and creative networking designed to facilitate authenticated connections among young professionals in the arts, design, and culture. My work included developing scalable formats, designing the end-to-end user experience (from invitation to event to follow-up), and activating key partners to enhance the reach and quality of the experience.

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Key Results:

• Validated the ecosystem's design by fostering a community of 250+ active members in under 6 months, confirming the solution's effectiveness in facilitating authentic connections.
• Designed an effective pre-event user journey (from invitation to conversion) that secured the attendance of over 100 professionals at the launch event.
• Enriched the quality of the user experience by selecting and activating strategic partners (The Social Hub, Ostello Bello), integrating their environments as a core part of the event's context.
• Designed a post-event and follow-up experience that converted attendees into a loyal subscriber base, resulting in over 200 newsletter contacts.